If you conduct business online, or if you have an online presence for a product, service, talent, or skill, you need to manage how the millions upon millions of online users perceive you. It takes only a few bad comments, posts, or blogs to ruin the reputation you have spent years building. Fortunately, there are tools out there to help you manage that reputation. Those tools aren’t exactly obvious — and you have use caution when selecting them (to make sure you’re not about to get caught up in a scam). But when you find a reliable tool, it’s wise to make use of it.

Here are five tools you can use to help you ensure that your online brand and reputation are where you want them. Naturally, these tools require some work to really make the most of what they offer. And most of them aren’t just one-time usage tools — you actually have to spend time with them to really help massage your reputation. (más…)