{"id":1947,"date":"2012-03-02T00:41:25","date_gmt":"2012-03-02T03:41:25","guid":{"rendered":"https:\/\/www.kwell.net\/kwell_blog\/?p=1947"},"modified":"2012-03-01T21:42:01","modified_gmt":"2012-03-02T00:42:01","slug":"el-infierno-de-michael-phelps-en-google","status":"publish","type":"post","link":"https:\/\/www.kwell.net\/kwell_blog\/?p=1947","title":{"rendered":"El infierno de Michael Phelps en Google"},"content":{"rendered":"<p>Todo empez\u00f3 en el 2009 apenas unos d\u00edas con la publicaci\u00f3n de una noticia, con foto adjunta, en la que se mostraba al laureado nadador consubiendo cannabis.<a href=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666.jpg\"><img data-attachment-id=\"1948\" data-permalink=\"https:\/\/www.kwell.net\/kwell_blog\/?attachment_id=1948\" data-orig-file=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666.jpg?fit=500%2C666&amp;ssl=1\" data-orig-size=\"500,666\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"phelpsmarijuana-500&#215;666\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666.jpg?fit=225%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666.jpg?fit=500%2C666&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1948\" title=\"phelpsmarijuana-500x666\" src=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666-225x300.jpg?resize=225%2C300\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelpsmarijuana-500x666.jpg?resize=500%2C666&amp;ssl=1 500w\" sizes=\"(max-width: 225px) 100vw, 225px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>El nadador, con una reputaci\u00f3n online impecable y con una fort\u00edsima presencia positiva en las SERP\u2019s de Google ha visto como todo su imagen en la red se ve\u00eda seriamente deteriorada en apenas 24 horas.<br \/>\n\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Las consecuencias en el resto de mtodav\u00eda no son tan evidentes como en Estados Unidos (captura de imagen)<a href=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg\"><img data-attachment-id=\"1952\" data-permalink=\"https:\/\/www.kwell.net\/kwell_blog\/?attachment_id=1952\" data-orig-file=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg?fit=599%2C1126&amp;ssl=1\" data-orig-size=\"599,1126\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"phelps24hrs\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg?fit=159%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg?fit=544%2C1024&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft size-large wp-image-1952\" title=\"phelps24hrs\" src=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1-544x1024.jpg?resize=544%2C1024\" alt=\"\" width=\"544\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg?resize=544%2C1024&amp;ssl=1 544w, https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg?resize=159%2C300&amp;ssl=1 159w, https:\/\/i0.wp.com\/www.kwell.net\/kwell_blog\/wp-content\/uploads\/2012\/03\/phelps24hrs1.jpg?w=599&amp;ssl=1 599w\" sizes=\"(max-width: 544px) 100vw, 544px\" data-recalc-dims=\"1\" \/><\/a><!--more--><\/p>\n<p>En la imagen podemos ver como los primeros resultados de las noticias de Google en los top 10 del buscador est\u00e1n copados por noticias que hacen referencia a este incidente, y lo m\u00e1s grave del tema es que entre esos top 10 ya hay dos resultados negativos instaurados adem\u00e1s de la sugerencia al pie de p\u00e1gina de la b\u00fasqueda relacionada de Google para el t\u00e9rmino \u201cMichael Phelps smoking weed\u201d.<\/p>\n<p>Lo verdaderamente increible de esta crisis de reputaci\u00f3n online ha sido la virulencia de la misma. En s\u00f3lo 24 horas resultados negativos por encima de las menciones positivas de cobertura mundial referentes a su vida como nadador. Est\u00e1 claro que tras este caso queda es a\u00fan m\u00e1s evidente la necesidad de \u201cexcelencia\u201d en todos los sentidos. Todos estamos expuestos (marcas y personalidades) a una crisis de reputaci\u00f3n online, y no hay mayor escaparate para esa reputaci\u00f3n que las propias pantallas del buscador Google.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Comparte esto:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1947\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=facebook\" target=\"_blank\" title=\"Haz clic para compartir en Facebook\" ><span>Facebook<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1947\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=twitter\" target=\"_blank\" title=\"Haz clic para compartir en Twitter\" ><span>Twitter<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BEntrada%20compartida%5D%20El%20infierno%20de%20Michael%20Phelps%20en%20Google&body=https%3A%2F%2Fwww.kwell.net%2Fkwell_blog%2F%3Fp%3D1947&share=email\" target=\"_blank\" title=\"Haz clic para enviar un enlace por correo electr\u00f3nico a un amigo\" data-email-share-error-title=\"\u00bfTienes un correo electr\u00f3nico configurado?\" data-email-share-error-text=\"Si tienes problemas al compartir por correo electr\u00f3nico, es posible que sea porque no tengas un correo electr\u00f3nico configurado en tu navegador. Puede que tengas que crear un nuevo correo electr\u00f3nico t\u00fa mismo.\" data-email-share-nonce=\"8b8350fe1a\" data-email-share-track-url=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=email\"><span>Correo electr\u00f3nico<\/span><\/a><\/li><li class=\"share-jetpack-whatsapp\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-jetpack-whatsapp sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=jetpack-whatsapp\" target=\"_blank\" title=\"Haz clic para compartir en WhatsApp\" ><span>WhatsApp<\/span><\/a><\/li><li class=\"share-skype\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-skype-1947\" class=\"share-skype sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=skype\" target=\"_blank\" title=\"Haz clic para compartir en Skype\" ><span>Skype<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947\" target=\"_blank\" title=\"Haz clic para imprimir\" ><span>Imprimir<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1947\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=linkedin\" target=\"_blank\" title=\"Haz clic para compartir en LinkedIn\" ><span>LinkedIn<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Todo empez\u00f3 en el 2009 apenas unos d\u00edas con la publicaci\u00f3n de una noticia, con foto adjunta, en la que se mostraba al laureado nadador consubiendo cannabis. El nadador, con una reputaci\u00f3n online impecable y con una fort\u00edsima presencia positiva en las SERP\u2019s de Google ha visto como todo su imagen en la red se &hellip;<br \/><a href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947\">Read more <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon-text sd-sharing\"><h3 class=\"sd-title\">Comparte esto:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-1947\" class=\"share-facebook sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=facebook\" target=\"_blank\" title=\"Haz clic para compartir en Facebook\" ><span>Facebook<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-1947\" class=\"share-twitter sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=twitter\" target=\"_blank\" title=\"Haz clic para compartir en Twitter\" ><span>Twitter<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon\" href=\"mailto:?subject=%5BEntrada%20compartida%5D%20El%20infierno%20de%20Michael%20Phelps%20en%20Google&body=https%3A%2F%2Fwww.kwell.net%2Fkwell_blog%2F%3Fp%3D1947&share=email\" target=\"_blank\" title=\"Haz clic para enviar un enlace por correo electr\u00f3nico a un amigo\" data-email-share-error-title=\"\u00bfTienes un correo electr\u00f3nico configurado?\" data-email-share-error-text=\"Si tienes problemas al compartir por correo electr\u00f3nico, es posible que sea porque no tengas un correo electr\u00f3nico configurado en tu navegador. Puede que tengas que crear un nuevo correo electr\u00f3nico t\u00fa mismo.\" data-email-share-nonce=\"8b8350fe1a\" data-email-share-track-url=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=email\"><span>Correo electr\u00f3nico<\/span><\/a><\/li><li class=\"share-jetpack-whatsapp\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-jetpack-whatsapp sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=jetpack-whatsapp\" target=\"_blank\" title=\"Haz clic para compartir en WhatsApp\" ><span>WhatsApp<\/span><\/a><\/li><li class=\"share-skype\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-skype-1947\" class=\"share-skype sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=skype\" target=\"_blank\" title=\"Haz clic para compartir en Skype\" ><span>Skype<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947\" target=\"_blank\" title=\"Haz clic para imprimir\" ><span>Imprimir<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-1947\" class=\"share-linkedin sd-button share-icon\" href=\"https:\/\/www.kwell.net\/kwell_blog\/?p=1947&amp;share=linkedin\" target=\"_blank\" title=\"Haz clic para compartir en LinkedIn\" ><span>LinkedIn<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[10,38,27],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=\/wp\/v2\/posts\/1947"}],"collection":[{"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1947"}],"version-history":[{"count":3,"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=\/wp\/v2\/posts\/1947\/revisions"}],"predecessor-version":[{"id":1955,"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=\/wp\/v2\/posts\/1947\/revisions\/1955"}],"wp:attachment":[{"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kwell.net\/kwell_blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}